The Sparkling Lab

The Sparkling Lab is a new space dedicated to sparkling projects and processes.

A 300m2 tent will bring together dynamic players from different areas of the sparkling wine sector: viticulture, viniculture, packaging, marketing, digital, wine tourism.

It will be composed of several areas: Innovation Award winners, wine tourism, conference areas, coworking, and a friendly area: a coffee shop.

In partnership with the Epernay Agglo Champagne

Every day

Find the innovations of the 5 winners of the 2019 Innovation Award:

o VITIBOT, Bakus



o EOS, Harmony


The wine tourism area

In partnership with the CC of the Grande Vallée de la Marne,

this space will offer innovative initiatives and projects in the field of wine tourism.

> Oenotourism LAB: the 1st promotion of this brand new incubator will be presented at the VITeff!

> A space dedicated to Virtual Reality will offer a 360° vision of Champagne!

> A storyteller bench will whisper you a story about Champagne…

The co-working space

Discover the co-working spaces of Reims: la Capsule, AY: Zam and Epernay: Pep’s and exchange with co-workers from all horizons!

The event area

Discover all the programming very soon

The coffee area by Oma Coffee

Enjoy coffees from all over the world!

Programme 2019

Tuesday 15th October 2019

10pm: Inauguration followed by the award of the 24th Innovation Prize and the Inaugural Course – Free by invitation only

12:00pm – 12:30pm : Small metings of Bacchus: The strategies of vertical integration of wine makers with Aurélie Ringeval-Deluze, URCA-Regards – Free entrance

2:00pm – 3:00pm: The hour of the Pitch by the Marne Tourist Development Agency. The start-ups incubated by LAB Oenotourism will present their projects and innovations. –   Free entrance

3:00pm – 4:00pm: Feedback from the Reims Tourist Office on their new product “Harvest Day”.  Free entrance

4:00pm – 5:00pm: “Corporate social responsibility in the sector organisedby Epernay Agglo Champagne. Intervention by Greenflex and presentation of other initiatives in the agri-food and agriculture sectors to draw parallels with the Champagne sector. – Free entrance

5:00pm – 6:30pm: “Installing photovoltaic solar energy on your farm” organised by the Champagne Committee and Epernay Agglo Champagne

  • Presentation of the different solar electricity production solutions (self-consumption, injection into the total or partial grid) and the opportunities for photovoltaic development by Sandrine Bournaison, President of Grand Est Solaire
  • Feedback from experiences with photovoltaic installations in Champagne (in the presence of owners and installers): Champagne Paul Déthune, Champagne Drappier, Champagne André Heucq – Free entrance

Wednesday 16th October 2019

10:00am – 10:45am and 11:00am – 11:45am:Approach to the tasting “Words to taste” by VillaBissinger. –    Free entrance        

12:00pm – 12:30pm : Small metings of Bacchus: Induced resistance and bioprotection of the vines with Christophe Clément, URCA-RIBP – Free entrance

2:00pm – 3:30pm: Specialized press, bloggers: how to identify them & take advantage of a press reception” organized by the Epernay Tourist Office With the participation of Christophe LEVY – Free entrance

3:00pm – 4:00pm: Workshop “Unesco: Tools for the appropriation of World Heritage inscription” by the Mission Coteaux, Maison et Caves de Champagne. – Free entrance

4:00pm – 5:00pm: Workshops “Recycling business waste: cork stoppers, label backs, empty packaging” organized by the Champagne Committee and Epernay Agglo Champagne. Come and discover how your waste activities are recycled during the 3 workshops (3 tables, 15 minutes per table) – Free entrance

  • corks out of cork
  • back of labels
  • empty packaging

With the participation of ESAT des Ateliers de la Vallée, Avery Dennison and ADIVALOR. 

5:00 pm – 6:00pm: Sequence “Innovation funding” organized by “Grand E-Nov” – Free Entrance –                         

Thursday 17th October 2019 / Oenoturism Day

9:30am – 12:30pm & 4:00pm – 5:30pm: Business meeting of the Wine Tourism Day organised by the Community of Communes of the Grande Vallée de la MarneFree entrance by invitation only

1:30pm – 3:00pm: Round Table on “new trends in packaging” organised by Vitisphère / la Vigne Free entrance

  • Speech by Anne-Catherine Vigouroux from Wine For Trade on the trends in export markets and expected in terms of packaging 
    • Testimonials from innovative winegrowers on this estate
/ Event off /

From 7pm: Bacchus special “VITeff” meeting organised by the G Institute. Chappaz of Vines and Wine. – Location: Sacré Bistro – 2 Place Auban Moët in Épernay / Free admission

Friday 18th October 2019

9:30am – 11:00am: Grand E-nov (Agence d’innovation du Grand Est)

11:00am – 12pm: Round table “DIGITAL! Skills near you” organized by CCI Marne Conseil with the interventions of:

  • David DUBUS, President of «to secure its data assets “.
  • Germain CHITTARO, Founder of “to make digital a business project”.
  • Frédérik ISTACE, CEO of Squirrel and Getting Nutz and Matthieu HYPPOLITE, pedagogical director “to train in digital”. – Free entrance

12:00pm – 12:30pm : Small metings of Bacchus: Overview of the situation of the research of the diseases of vines wood with Florence Fontaine, URCA-RIBP, Chaire Maldive – Free entrance

2:00pm – 3:00pm: “Défi Loges de Vigne” organized by the Summer Schools of Architecture and the Châlons-en-Champagne Urban Community. – Free entrance

3:00pm – 4:00pm: Intervention on the Right to an Image and the “Loi Evin”, a law that severely limits the right to advertise alcoholic beverages, but which is regularly redesigned under the influence of lobbies. With the participation of Stéphanie PIOT (Vin & Société) – Free entrance