9th “Espace Champagne” Encounters Wednesday 19 October 2011 at 2:30 p.m. Epernay – the “Millésium” exhibition centre. Lecture hall, 1st floor.

 Generally speaking, economic recovery is underway. After two years of mixed results, luxury is once again the order of the day, thanks to those new growth areas, the emerging nations.

 One thing is certain, sales of wines and spirits are developing with remarkable rapidity in China – a fact that would seem to be part of a consumption trend that looks highly promising in the long term.

Will Champagne be able to take advantage of this opportunity and achieve its ambitions in the conquest of this new country? Will we manage to provide the right answers and make ourselves visible to these potential new consumers?

• 1st part: “The rise in consumption in emerging nations, the case of China”
Jean-Louis MARTIN, Economic Studies Group, Emerging Nations Manager, Crédit Agricole S.A.

• 2nd part: Round table “China: a highly promising market – but a specific and demanding one” Localisation and identification of economic growth areas. Consumer perceptions and expectations with regard to Champagne. Negotiation strategies and methods: stops to pull out and opportunities to seize.
Jia PENG, Founder and Director of the World Wine Education Centre, Shanghai.
Dr Huai-yuan HAN, Specialist in the Chinese economy, member of the “Wine, Place and Value” research centre, and teacher at Reims Management School.
Frédéric MAIRESSE, Managing Director, Champagne Barons de Rothschild.